MetaMatrix Web Site
"David Goldsmith information was by far the best I've heard at Harley-Davidson Univeristy."
 
Dave Johnson
Harley Davidson Of Chilliwack
Chilliwack, BC  Canada
 
     
 
 

Superchared Strategies
for Growing Your Harley-Davidson Dealership
 
     
 
Implementing what you learned at Harley-Davidson University
 
   
      "In two hours I received more education from David Goldsmith on running my business than in 10 years at HDU"

Ross Vanderberg
Mobile Bay Harley-Davidson, Inc.
General Manager 		   
     
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  For those of you have additional interest in improving your business, these are a few of the topics we touched on at HDU. Many of them created new paradigms in the way you may have thought about the future of your Harley-Davidson dealership.
While working together we would mutually decide what would give you the best value for our time together:

 
 
  • 14 Win by a Nose Strategies
  • Building systems and structure
  • Six Step Process Challenge
  • Putting Redefining to work in your dealership
  • Empowerment practices
  • Career ladders
  • Long Term Recruiting strategies
  • Generation “M” tools
  • The proper trainers to train
  • Training the trainers
  • Building a mentor program
  • Converting your web site into a marketing tool for prospective employees
  • Developing a solid internal referral program
  • Look to outsource non critical functions
  • Streamline your business so that employees know what to do everyday
  • How to steal employees from competition
  • Eliminating Jobs to remain competitive
  • Utilize technology as much as possible
  • Create sale "scripts" for working with clients
  • Create a “5 reasons to purchase" text for marketing
  • Find and service the new Harley-Davidson buyer
  • Develop a stronger bond between past riders
  • Empowerment strategies to work with employees
  • Generate an atmosphere that attracts and retains new hires
  • Implement projects faster and more productively
  • Expand business through the 14 marketing avenues
  • Selection of systems that produce the highest returns
  • Protect your pricing model while increasing profits
  • Choose the strongest technology to rapidly achieve sales skills
  • Identify the best Internet marketing strategies and support
  • Maximize time efficiency
  • Select methodologies to improve customer interaction
  • Learn how to gain efficiency in the repair shop
  • Acquire forms and templates to maximize your efficiency
  • Improve your life balance, discretionary time, and personal options
 
 
 
 
 
 
 
     
 


This list came from key points we discussed at HDU. Here’s the outline I used to prepare the three hour session.

 
 
 
 
 

     Process Tools Necessary to Rapidly Grow a Harley-Davidson Dealership

  • Automating your dealership as the key to your future
  • Eliminating employees in non-critical areas
  • Building systems and structure to do more with less
  • Utilizing The Productivity Principle
  • Knowing the role of management in creating systems to strengthen the business
  • Solving simple challenges in six steps within your dealership
  • Creating an environment where everyone embraces change
  • Working with people who don’t show up to work to screw up

    Sales and Marketing Strategies to Rapidly Grow a Harley-Davidson Dealership

  • Doing a reality check in your dealership. (Not just the secret shoppers)
  • What you need to do first to win customers and to beat the competition
  • Learning to articulate the reason why anyone should do business with you
  • Implementing 14 ways to win by a nose.
  • Defining language of your staff and how it drives sales
  • Dealing with Industry-Specific Constants
  • Hiring and retaining the right staff

    Strategic Thinking Tools to Rapidly Grow a Harley-Davidson Dealership

  • How Redefining could rapidly grow your business
  • The need to ask the right questions
  • Techniques to insure you're not traveling down a deadend road
  • Power of WWIT
  • Future orientation versus why
  
 

 

  
   

If you’re interested, take a look below at the options you have available and select the one that works best for you.
   
 
 

Option #1: Supercharging the Engine:

Includes two days of onsite work along with all materials, worksheets and advanced work.

Your benefits it will be recouped quickly through better efficiency, better margins, decreased labor costs, increased sales volume and the ability to utilize powerful management tools. Clients typically call within one week to one month describing how they've already generated more money than the fees charged.

 
 

 

       A targeted program to get the highest return the fastest.

  • The first ½ day the dealer/owner/president and I work on overall strategy.
    • We rapidly select the most powerful solutions for your dealership and then start implementing them immediately.
  • The second ½ of the day I spend time with management to tie strategies to execution.
    • We insure that what needs to be done is getting done.
    • We set up personal action plans to achieve these goals.
  • That evening I’d have dinner with the spouses of those in the business to insure that everyone is on the same page.
    • A great way to move the business with support from home.
  • The next morning we pull all the pieces together.
    • A model for future growth is outlined.
    • Personal plans are reviewed.
    • Changes are reviewed so that everyone does it the new way.
    • Management and dealer/owner/presidents get on the same page.

 
 

 

 

Option #2: Putting it on the Road:

includes two days onsite work along with all materials, worksheets and advanced work. In addition you get the six months of telephone and email support.

The benefit of the additional phone support changes the dynamics of the one site visit. You or a key manager have the ability to follow-up and review key strategies and get advice on what steps to take when looking to increase the velocity of change within the dealership.


         An advanced approach to business growth insuring continuity.

  • You get all the benefits of Option #1

Plus

  • Three months of telephone and email support for the dealer/principle and one key manager.
    • Unlimited support to address issues that are facing your business.
    • An outside perspective on important business decisions.
    • Email correspondence to review questions or specific projects, proposals or documents
 

Option #3: Full Throttle

 Includes two days of onsite work along with all materials, worksheets and advanced work for the first visit. Following the on-site you and your key manager have six months of phone and email support. Additionally I will return for one day to do an additional on-site visit to continue the process and give you direction for the next six months.

The benefit to this program is the longer term support and reinforcement of projects started on day one. Here we can continually refine and integrate what you’re looking to achieve and then reposition your firm once again six months later for another boost

 

For the dealer/principle who is looking for continuous development within the business and wants nothing less for the organization and staff.

  • You get all the benefits of Option #1 and Option #2
Plus
  • A return visit within 6 months to evaluate and reignite the business.
  • Six months of telephone and email support for the dealer/principle and one key manager.
  • Another ½ day with dealer/owner/presidents to take on some new tools to rapidly increase growth
  • Tools implemented to increase efficiency.
  • Another session with key management to aid them in areas that need to be refocused.
  • Management and dealer/owner/president meeting at the end of the day to set plans for future opportunities.

These are strategies to jump start your business while building profits at the same time.

Pricing for these options are as follows:

                                    Option #1: Supercharging the Engine $14,875

                                    Option #2: Putting it on the Road $19,950

                                    Option #3: Full Throttle $28,750

*Additional fees include coach airfare, tips, tolls, parking, food and lodging.

Your investment will be recouped quickly through better margin, and decreased labor intensity. However, you can lower that fee significantly through the following options:

  1. Sign up before March 25th and take 10% off the fee.

                              Option #1: Supercharging the Engine Save $1487
                              Option #2: Putting it on the Road Save $1995
                                  Option #3: Full Throttle Save $2875

  2. Get another HD Dealer to sign up also and take an ADDITIONAL 5% off the total fee.

You’ve seen the value at HDU, don’t let it stop there. I can rapidly help you implement the ideas you’ve learned and wish to apply.

  1. You can call me at (315) 682-3157 and we can discuss how this is right for you.
  2. Email me at david@davidgoldsmith.com that you’re interested and I will call you.
  3. Select the option you want and we’ll set a date to get started.

We accept, VISA, Mastercard, American Express. If paying by check please print this sheet and make payment to "MetaMatrix Consulting Group, LLC." and remit to:

MetaMatrix Consulting Group LLC
8248 Barksdale Lane
Manlius , NY 13104

If you did not do so already, here is the Powerpoint file again.

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Hope to hear from you soon.


David A. Goldsmith
david@davidgoldsmith.com
President
www.metamatrixconsulting.com
 
 

*Harley-Davidson logo’s are trademarks or registered trademarks of the Harley-Davidson Motor Company. This offer is no sponsored or affiliated with Harley-Davidson.